I actually meant how teasing the album, basically. Not on the investing side... TBOS was announced out of the blue, about 1 hour after Amazon had leaked all the details... They had hinted something on Christmas 2014 card, and then boom: announced everything on June 18thI don't believe in the BIG promotion of forthcoming album. Rod is too stingy to invest more money into.
TFF was presented with a very important countdown on their website. If I recall correctly, the "discovery moment" with the revelation of El Dorado, album cover and tracklist (June 8th), had been hyped for about 7/10 days, or more.
I think there could be something similar or even bigger, this time around. I'd really like some involved presentation leading to the announcement, cause I feel this will be their last studio album, so...