The Trooper Beer

How about new music instead of new beers? But first they need to make some more comic books, video games, t-shirts, mugs, toy models, etc.

Nobody will remember how much money you died with, guys! Only your music will live on. So concentrate on that while there’s still time!
 
None of the Iron Maiden members are directly involved in the design or production of the beer, the computer game or the comic book. Their part in marketing those is only minimal. So new material is in no way delayed by the launch of any of those products.
 
Spoilers about Bruce's book below:

I honestly think this has to do more with Bruce than any other. Reading his book, I got sense that another one of his hobbies got comercial sucess and he's going with it. And it's lot easier to sell it if you put Iron Maiden label on it then if you do something from the scratch.
Also, Rod Smallwood.
 
Sad to see Maiden getting involved in the "war propaganda machine".

I beg to differ, as someone who has seen some of the people that benefit from the work of this charity as a result of my work in biomedical engineering. I do disagree with war and killing each other, but I fully support helping the wounded.
 
And this one is apparently going to join the original Trooper beer as a product line mainstay whereas 666, Red and Black, and Hallowed are no longer in production. Interesting. A 4% simple beer makes a lot of sense for the market, which is swinging back towards the "something you can drink all day" mentality. Hope it's good.

None of the Iron Maiden members are directly involved in the design or production of the beer, the computer game or the comic book. Their part in marketing those is only minimal. So new material is in no way delayed by the launch of any of those products.

Indeed. From the look of Bruce's videos, the process is essentially/allegedly:

1. Phone or email from Robinsons or from Bruce: "Hey, about a new beer and here's why."
2. Robinsons and Bruce decide on a style of beer for whatever particular reason, also probably via a quick chat on the phone or email.
3. Robinsons does a bunch of work creating different flavor profiles for that beer.
4. Bruce shows up for one day, tastes them all, says, "This one's good, I like this."
5. Iron Maiden has a new beer!
 
None of the Iron Maiden members are directly involved in the design or production of the beer, the computer game or the comic book. Their part in marketing those is only minimal. So new material is in no way delayed by the launch of any of those products.

Correct.

..........as long as you don't count the long tour for the Legacy of the Beast game.

I am sure a new album would be quicker without the tour (that came from the game) ;)
 
You're assuming that the tour wouldn't happen if it wasn't for the game, when in reality it falls in quite firmly in the Iron Maiden post-reunion touring pattern.

Yes, but this time the band were making noises about getting back in the studio, time is short etc.

But who knows, maybe an album is in the works anyway.
 
The tour wasn’t prompted by the game though, Rod probably always intended to do a nostalgia tour after TBOS.
 
The tour wasn’t prompted by the game though, Rod probably always intended to do a nostalgia tour after TBOS.

I guess we will never know for sure.

I would not be surprised if the game was specifically developed for a tour in the first place, knowing how far ahead Rod seems to plan.
 
That I can definitely see.

It’s also possible that Maiden are making the album early and just holding off on releasing it. Maybe sitting on an album for a year worked out for them with TBOS.
 
New Year, new beer (with a charity touch)

https://ironmaiden.com/news/article/announcing-light-brigade

DTLWQSVXUAAeLQh.jpg

Looking forward to it!
 
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