I know what you mean. There was a very much 'back to basics' movement (to coin an overused political term of the time - ugh) in the early 90s in particular, which rejected 80s extravagance. A lot more fashion, music and film, in many ways dumped all the superficial trimmings and became stripped down to the fundementals. Even the BBC's main music TV show insisted on live performances only - with some disastrous results at times!
To me, though, this has been completely turned on its head in popular culture now, especially where mainstream pop is concerned. There's a nostalgic/retro revival of 80s kitsch too, which is a bit refreshing to me, because you felt you weren't allowed to like it in the 90s.
However, I do actually find some early 90s stuff looks quite dated to me now.