You know, Rod always struck me more as the kind of person who'd have a fit about money being spent than the kind of person who is actively going out pushing every last moneymaking idea. Maybe that's my Yorkshireman stereotype prejudice coming out. Maiden have passed on some potentially really easy money gimmicks (like photograping the FC members' names on Ed Force One and selling prints to pretty much every FC member who had their name on it). Some things about Maiden's business operation strike me as a little cheap, halfhearted and inconsistent. The fan club, for one thing, seems to be run on a shoestring. Some would say this is part of 'keeping it real' etc.
A really pushy management company would go much, much further. Maiden's business model looks more like squirelling away all the cash, saving stuff for their retirement, and only chancing money on the bare minimum of guaranteed-win ventures. Assuming there is any kind of model, and not just something scribbled on the back of a beermat. Even the launch/introduction of the Legacy game went off half-cocked and the game isn't anywhere near as near as glossy and high profile as it could be, considering that this is a band that hired a personalised 747 to tour the world.
But I agree with what Mosh says about there being more to the business than the six famous guys, they have a commitment to keep that going too.