After reconsideration - I actually care
I thought a bit about their strategy, and I am a little surprised that they did not go the other way. I understand - secrecy is one of the stronger marketing tools. However, with the album ready and the pandemic outside - they could start promoting now and blame everything on Covid. "Oh, sorry we can't see each other on the road, but TRY THE GREAT BEER // here the name of the single // to feel the atmosphere of the album" + several low effort interviews made by phone from Steve's pantry (pandemic, remember?). They could do it months before tying their shoes and going on stage, and they would get away with it thanks to Covid.