Besides, judging someone by their political views (if they aren't "extreme") is completely wrong. Everyone thinks their views are right. All it matters is that you keep an open, critical mind and treat people with respect.
Bruce is trying to get that company back on their feet, he surely has financial, intellectual and leadership resources to do so, but seems like government regulations and laws are slowing it down. From his perspective, he's right to have those kind of views, he knows he can make a change and create healthy jobs for a number of people. From my perspective of a simple "worker", I do want a degree of system protection against murky businessmen, managers, and generally people who just want to exploit the labour force. If I were in his position, I'd probably have similar political views like him.
Don't get so buffed up about politics. It's not about someone's views, it's about how those views would reflect on society if that someone came to power. IMHO, Bruce would make a fine employer, he's that kind of person that chases vision, not profit. Besides, there are two basic components of political views, social ones, and economic ones. If Bruce is conservative in economics domain, doesn't mean he's right-winger when it comes to people, races, nations, etc. Hell, we've got every possible proof that he's completely the other way around.
And to conclude, his conservatism is pretty logical. In current European situation, working class is leaning towards stronger governments, because in their general opinion banks and big private enterprises are to blame, while entrepreneurs see those governments and regulations as obstacles for growth and employment. Surely he isn't going to lobby for quasi-communist rule where the state gives you job and house and whatever, because he thinks he, and people like him, can do it better. I'd say that neither of those types are right, but what matters is, IMHO, Bruce has a sincere motive, and that's why I, as a left winger, won't judge his views.