I think that if you go through the history of ice hockey and look at international games and refereeing, there have been far more games ruined by bad, inexperienced refereeing than by biased refereeing - and many of the famous biased examples were often due to Soviet-era corruption. The fact is that only one European referee has ever worked in the NHL, and he couldn't hack it - he's back in Sweden now. What does this mean? It probably means the IIHF should begin development programs to get European referees to the AHL to be trained like NHL refs, but that displaces the very hard working officials who have tried hard to get into the NHL from the AHL.
Regardless of intent, or even officiating talent, European refs don't get to ref games with the same speed and skill level that exists in North America. This works OK in the World Hockey Championships, but that's because no team in the WHC brings a fully-loaded NHL roster like the Olympics (and the World Cup of Hockey). It's definitely something to be addressed - I firmly believe that if any NHL-caliber refs existed outside of the NHL/Sweden they should have been chosen to referee that game. Unfortunately, they simply don't, and it's not even close. The gap is simply astronomical.
Not to say NHL refs are perfect. Ask any Toronto Maple Leafs fans about the infamous 1993 Western Conference Finals missed call by Kerry Fraser. And I'm sure Forsberg will look back at the actual game and agree that it was a perfectly called game. But when I think about the '72 Summit Series, or the 2007 World Juniors, or the 2002 Olympics, I shudder to imagine that sort of "standard" being brought out again on the biggest hockey stage of them all. I hope someone realizes there is an inherit conflict here but I think with the resources available it was solved best today - and with some work between the NHL and the IIHF it can be planned for, maybe not in 4 years, but in 10 or 15, to have NHL-caliber refs everywhere in the top IIHF countries.
As for the Swedish Elite League, I know there is serious concern in Sweden that the NHL is attracting the best players away to North America and leaving Sweden with the leavings - and I think the name change and the direction confusion is from a desire to create a KHL of their own - a league that attracts the best players back to the country, much like how Kovalchuk "retired" to go back to Russia. Unfortunately, the KHL just isn't working like that, except in a few superstar cases - Jagr back from 07-10, Radulov, Kovalchuk - and the SHL won't either. A lot of this is reminding me of the WHA back in the 70s. It might draw out talent but in the end, it's not going to make a difference. It's going to hurt the SHL way more than it helps. In the end, people who watch hockey everywhere in the world dream of Lord Stanley's Mug.
Personally, I think the eventual outcome is European expansion of the NHL, or at least an official league-sharing alliance between the top Euro leagues (maybe not the KHL) and the NHL. Something that moves competition for the Stanley Cup to a truly international stage. Something that lets the Pittsburgh Penguins play in Sweden and the Czech Republic and Finland once a year, and lets Modo come to Montreal and Toronto and Detroit. Is this possible? Not today, but it could be something the leagues could agree to push for. If it happened today, it'd be very difficult for those teams to compete, as their payroll is...not nearly that of the NHL. Very few facilities in Europe are to NHL-level as well. And who knows if the fans would show up.
But it would be magnificent.