That would be on YouTube the minute the first pack is sold.They could put a unique code on each bottle with the download of the new single.
Yes... if the head of merchandising wants to end up in jail (and rightly so).Or do a socia medial challenge, those are popular with kids these days. "Can you down the bottle of new trooper before the singing starts?"
Or the beer isn't related to the new album at all, it's just a limited edition Trooper with a different label and the album will be announced later.I expect the new album will be released on Friday November 1, in the midst of Day of the Dead. I also anticipate very little "lead time" before the announcement. I know all the leaks of Book of Souls must have annoyed the band/management. This timing can build off the momentum of the tour (which ends in mid-October) whilst arriving in time for the Christmas buying season (something Perun alluded to a page or two back).
Alternately, the album is NOT called Day of the Dead and it is only a song title and said song will be released in late October. I like this idea much less.