It's also here.
http://www.ifsworld.com/en/news/events/world-conference-2012/
Bruce Dickinson, Keynote Speaker
Bruce Dickinson is a commercial pilot, business angel, entrepreneur and creative business thinker. Bruce is creating an aircraft maintenance company, involved in an air ship venture to manufacture lighter than air drones and developing a flight training company.
“If life throws you lemons, make lemonade.” Bruce Dickinson encouraged those who attended the IFS World Conference to see the positives whenever change and disruption occur. Citing the music sector as an example, he said the widespread fear that the Internet would mean the destruction of the industry just wasn’t true. On the contrary, the music being produced today is of the highest quality and “more popular than ever.” You just have to find new approaches, new ways to make money. And the key is keeping your fans happy. Give them what they want and they’ll keep coming back for more.
Behind all innovation, underpinning words like ‘efficiency’ and ‘streamlining’ is the quest for time. Time to spend doing what we want and not what we have to, whether it’s in the private sphere or in business. That’s how Bruce looks at areas that he’s familiar with, like air travel, but also at the IT industry. The customer perspective is essential. Before we ask ‘Does it work’, we need to ask ‘Will it make life easier for my customers.”
So the question is, do businesses see their customers as fans and treat them accordingly? If they don’t, once-loyal ‘fans’ may turn elsewhere to get what they want. Bruce claims that our primary task is to sell relationships, not products. Anyone can—and someone eventually will—better the quality and/or price of your products. But no one can mimic your relationship with your customer.
So, are your customers your fans? Are you making their day? Bruce thinks you should be able to say ‘Yes’ to both questions.
Bruce Dickinson
- Lead singer in Iron Maiden
- Entrepreneur
- Commercial pilot
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and here:
http://www.entrepreneurcountryforum.com/opportunities/8-forum/speakers/46-bruce-dickinson
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All these sites are wrong.