This entire thing is ridiculous. The World Cup starts on Sunday and I don't feel any thrill what so ever. It might have been different if Norway were qualified, but I am not used to feeling indifferent to a major football tournament taking place even if we're not there.
The tournament is bought. The hosting nation's own team, I guess, consists of players who are bought. And they're even buying fans. Let's see if money can buy them love, or if this becomes a tournament which everyone except the winners (and any teams who greatly exceed expectations) will want to forget as soon as possible.