Album cover
The cover – depicting what
Martin Popoff described as a "garish red devil-baby" – is by Steve 'Krusher' Joule, a
Kerrang! designer who also worked on
Ozzy Osbourne's
Speak of the Devil. It is based on a black-and-white photocopy of a photograph published in a 1968 magazine.
[17] The same photograph was used for 12-inch versions of
Depeche Mode's "
New Life".
"
I didn't have any participation in the album cover," recalled Bill Ward. "When I saw it, I hated it."
[15]
Ian Gillan told the press that he vomited when he first saw the picture. However, Tony Iommi approved the cover,
[18] which has been considered one of the worst ever.
[2] Ben Mitchell of
Blender called the cover "awful".
[19] The British magazine,
Kerrang!, ranked the cover in second place, behind only the
Scorpions'
Lovedrive, on their list of "10 Worst Album Sleeves in Metal/Hard Rock". The list was based on votes from the magazine's readers.
[20]NME included the sleeve on their list of the "29 sickest album covers ever".
[21] Sabbath's manager Don Arden was quite hostile towards the band's ex-vocalist
Ozzy Osbourne, who had recently married his daughter
Sharon,
[22] and was fond of telling Osbourne that his children resembled the
Born Again cover.
[22]