Iron Maiden's management: What went wrong?

100% agreed here. These guys could be as big as Metallica if they had a more creative manager in touch with the changing popular music landscape.

Those late 80s albums, as great as they are, would have been the time for them to go in even further on synths and really work towards a hit (Wasted Years was a step in the right direction). Instead, they doubled back on that sound and tried to sound more "street" and "rock" on NPFTD and FOTD. Then the 90s were the perfect opportunity for them to embrace a darker, more aggressive sound - instead they went sad and proggy.

With a proper management team behind them they could have really increased popularity in the 90s. That would, unfortunately, probably mean we wouldn't have gotten the reunion with Bruce, but just think of the possibilities!
The problem is IM musicians just don't care about fitting into any changes, and the management has nothing to do with their artistic directions. Steve mentioned once that artistic independence was the main condition of a management contract.
 
With Death Magnetic they tried to go back to their roots.

Exactly, they tried. Didnt work at all in my ears. For the very same reasons you also mention below.

That album has several good tracks, same with Hardwired. Hell, even 72 Seasons has a couple of songs I find likeable.

Perosnal taste is of course always legit and if you enjoy it, who am I to debate. But I also have to say: if those exact albums were recorded by a newcomer act instead of Metallica, nobody would have noticed. Nobody! Reviews would have been like "just another thrash album, decent, but next please". These albums were noticed because of the Metallica logo, and sold because of the loyalty of the fans.
My take on Metallica is this: Hetfield is the soul of the band.

Probably true.
it feels like he’s outgrown thrash, but hasn’t found a new version of himself musically. Or maybe he has and just doesn’t embrace it. Like, maybe deep down he wants to play southern rock or something, but holds back because he’s afraid of alienating fans. Yeah, that’s just my speculation, but it sort of fits.
It fits indeed. Probably all three thoughts are correct. However, they all result in the same thing: he is not into it any more. Outgrown or different interests, the outcome is the same. It is pure painting by numbers. Creating a product for the market, carefully designed to please and to uphold an image. That's what I mean with garbage. It is all plastic.

They’ve made peace with their thrash past, but it’s not blooming into great records anymore, because their hearts are in a different place now. That’s how I see it.

Exactly.
That said, they still do charity, they care about their fans.

I don't deny that.

Yeah, they’re mainstream now, and sometimes do stuff like singing with Lady Gaga, but they’re not garbage.
Cant be much more trashy than that. I mean, they could have collaborated with some underground act, making a dream come true for them, pushing someone who really needs it. Instead they go for the queen of trash, which is already on top of the world...

If you ask me, that word fits Motley Crue better.
Yeah, they truely are garbage. Definitely more garbage than Metallica. But they always were garbage, Metallica actually were brilliant once.
 
Cant be much more trashy than that. I mean, they could have collaborated with some underground act, making a dream come true for them, pushing someone who really needs it. Instead they go for the queen of trash, which is already on top of the world...

The Metallica/Gaga performance was trash, but through no fault of hers. She's a genuine fan of metal, it was probably a dream come true for her, why does it matter that she is already successful and popular?

If anything it was probably gonna give Metallica a push - not that they need it either - but the whole thing was so badly handled that I doubt it gained them many new fans and just left most watching it confused.
 
The Metallica/Gaga performance was trash, but through no fault of hers. She's a genuine fan of metal, it was probably a dream come true for her, why does it matter that she is already successful and popular?

If anything it was probably gonna give Metallica a push - not that they need it either - but the whole thing was so badly handled that I doubt it gained them many new fans and just left most watching it confused.
I believe the goal was to help keep the band actively in the eye of the American public as they announced the North American WorldWired stadium dates the day after the Grammys performance with Gaga. The appearance may have been made to give them a little boost for the new venues as they hadn't toured stadiums as a solo headliner before. (Summer Sanitarium was like a mini-festival)

I still think Maiden wants to hop up to some stadium dates in North America for 2026, so I think the tour announcement will be tied into the documentary release.
 
I believe the goal was to help keep the band actively in the eye of the American public as they announced the North American WorldWired stadium dates the day after the Grammys performance with Gaga. The appearance may have been made to give them a little boost for the new venues as they hadn't toured stadiums as a solo headliner before. (Summer Sanitarium was like a mini-festival)

I still think Maiden wants to hop up to some stadium dates in North America for 2026, so I think the tour announcement will be tied into the documentary release.
You're probably right. The documentary, which will be screened in cinemas and distributed on social media, should impact the American market. Kate Bush was inducted into the RnRHoF, thanks to one song on Netflix. I think the Iron Maiden movie might be the key to wider audiences in NA.
 
Another way to look at this is genre popularity.

Straightforward 4:4 time, chorus verse, bridge (maybe) format rock typically enjoys more popularity than prog rock does.

Metallica, while they have NWOBHM roots pioneered by bands like Maiden (who were really only 3 years ahead in debut album release), and display high technical musical competency, were always more rock than prog based.

Comparing Maiden and Metallica would be like comparing Rush to Led Zeppelin or Yes to U2.

Sorta.

The point is the proggier the band, the more devoted its core fan base tends to be but its mass appeal lags more accessible bands.
 
Comparing Maiden and Metallica would be like comparing Rush to Led Zeppelin or Yes to U2.

Sorta.

The point is the proggier the band, the more devoted its core fan base tends to be but its mass appeal lags more accessible bands.
I guess I'm on Team Proggie since Rush, Yes and Maiden are my three favorite bands.
Although to take your example further I also love Zeppelin and U2.
 
Back
Top