I actually think it looked pretty good on the VXI-AMOLAD covers. It just felt right at the time to me, I don't know how to explain it.
To me, it looks like some sort of corporate brand logo. You know, clean, polished, everything fits. Those prolonged R, N and M had some aggressiveness to it, some passion.
And they don't really do all that much. The most football-intensive Maiden ever got was during the VXI promotion. But the album doesn't even have any footy references. The only song in their catalogue exploring that avenue is Weekend Warrior, and that's an entirely different beast. So I really don't mind about all that, even though I'm not really much of a football fan at all.
Oh, I'm not thinking about music-wise aspect, only some other things that don't really have to do anything with the songs or themes. Somehow, I think there was a lot more throughout their history, can't really put my finger on it. Yes, Virtual XI, that 12 Wasted Years logo that looked like some sort of football club logo, "Up the Irons" which is actually West Ham's, anytime they mash-up Eddie with something football related (a lot of event T-shirts), jerseys, I guess? Most of them are overpriced and poor-designed. Actually, I do like official jerseys that VA Sports made, I still have my eye on that Powerslave one, but the postage is almost twice the price of the jersey.
Indeed, there's not really football stuff. But most of the times I squint my eyes a little when I see something like that.