What are they saying? Just for curiosity. Thanks in advance
He appears routinely only to market a product or event.
Over the years, however, it seems that he's become much more involved in the Maiden brand, and actively involved in creating some sub-brands for that.
If it's about appearing in the news they might think of burning a church or something...I'm leaving an option that there's a sort of PR, hype build-up thing in what he does, for the greater good of new Maiden epoch that is album/tour. Like everyone is going to hit the stages once situation allows it, and people don't have infinite money or time. Therefore marketing needs to ensure Maiden gets enough attention. So Dickinson gets on the media tour about anything, "Iron Maiden" starts appearing in the news.
I'm guessing it's a separate thing from the book tour then: ie a couple of hours of him talking bollocks, just without trying to sell anything in particularLive Nation is promoting his tour as his "first ever spoken word UK tour".
Must have been a different Bruce Dickinson I saw do a spoken word tour in Salford in 2017, then.