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Deleted member 7164
Guest
I disagree.
Well you're a bit wrong there. Decline in numbers starts in 1986.
As far as USA general audience is concerned, Maiden peaked in 1985 with World Slavery Tour.
Seventh Son would be one weird album if it didn't have the concept and the soundscape. It is both heavier and catchier than stuff before it, but not at the same time, in the same song. It is only the concept that ties these things together.
In 1986 Master of Puppets, Peace Sells, and Reign in Blood were released, creating a permanent rift, a clash of styles in USA. By 1988 these bands were even more heavier and their adversaries were even more sleazy, on the peak of their hair/glam debauchery.
If you wanted, if you needed to fit Maiden in either of these two boxes, it wouldn't fit 100%. That was the problem between US media and Maiden.
Seventh Son did not make anything tectonic in that scenario, it did not merge any genres, it did not amount to anything "media important". It was a great Maiden record and it influenced a sub-genre of music called progressive metal which is irrelevant to popular music or mainstream media. It also had impact on the death metal scene. None of that is important for the narrative that record industry was creating.
The next album I see as Harris doing some time off from everything, this turmoil, Smith leaving, worlds changing, response was a low key no-frills album, a low key live production and a large domestic tour.
Although there were some attempts to capture new American fans by consciously releasing hard rockers and ballads as FOTD singles and videos, it was visible that FOTD can make less impact than Seventh Son. In this period Maiden moves to book large shows in South America. Also the divided Europe is gone, which makes it easier and more profitable to play in eastern countries.
Nothing is accidental here. And we wouldn't be talking about anything if Maiden just decided to bypass USA in TXF and VXI tours.
I think people get these things wrong, but Maiden won't brag about them because Blaze's live performance wasn't really up to standard. They intentionally went there just to blast 110% metal to those fuckwit audience. The few hundred true fans up front were a bonus. In the mid to late 90s USA, Iron Maiden got cancelled. They went there and kicked ass anyway.