Iron Maiden's management: What went wrong?

I remember the Black Sabbath revival around 1997, but they had three things going for them that Maiden didn't at that time

1) Ozzy just came back to Sabbath and was becoming a reality / chat show star

2) the youthful 90s bands were wanking themselves silly with Sabbath worship (from Soundgarden to Pantera to even cooler bands)

3) Sabbath were by then 3 decades away from their origins and were definitely a legacy band in their 50s

By comparison, Maiden didn't have Bruce, weren't yet being worshipped openly by trendy metal/rock bands, and were only late 30s in their ages. I'd argue that Maiden have reaped the 'legacy band' respect that is rightly due to them around the same stage Sabbath were in the 1990s. Ten/fifteen years later of course, esp. when the 80s became cool and retro again.
OK, you're right—referring to my original post, I think even about the current situation. Despite the great respect from the army of fans and legions of musicians, undisputed commercial success, and absolutely legendary status as one of the biggest live bands ever, Irons aren't so praised by the music industry as Sabbath. The situation with RnRHoF and nominations for the most recognizable awards is one example among many others. Rod could do something to change that for good.
 
Maiden sells more albums and tickets than Sabbath.
Maiden is more popular than Sabbath.
Maiden wins.
Rod wins.

End of the story.
Exactly. I know that's right. We can say he could/should do better for Maiden in terms of media attention. Rod has always been a stingy man, but sometimes you should take a risk, spend more money, invest in a popularity contest if you know what I mean.
 
I dont even think its anything to do with being more commercial or popular, i just think Rod has been out of touch with the music business and what the fans want for years. I think Maiden are as big and as good as they are DESPITE of Rod.
 
Metallica, for example, made key changes like working with producer Bob Rock for the Black Album and getting major radio airplay, which broadened their appeal.
Well, Fear of the Dark some kind of half-assed attempt at a Black Album in terms of "going more mainstream". The difference is that the guys in Metallica did listen to the producer. ;)
 
I dont even think its anything to do with being more commercial or popular, i just think Rod has been out of touch with the music business and what the fans want for years. I think Maiden are as big and as good as they are DESPITE of Rod.
Exactly, the loyality of fans made Maiden successful, not Rod which probably doesn't care that much about commercial success. I suppose even if at some point of their career the audience lost interest in Maiden he wouldn't be surprised or sad. There's some kind of mistery why the band didn't find someone better, more connected and operative in the past. Maybe I'm wrong but Smallwood isn't a kind of person I would trust, after whole decades he still thinks just how to cut the costs and save, instead how to earn more and promote Iron Maiden among the new generation of fans.
 
Last edited:
I don't know, at the end of the day, I think for a band that made 14-minute songs about dead birds sinking boats and 18-minute songs about blimp crashes to be out there selling out arenas and stadiums globally they probably about hit their ceiling.

Rush was a more radio-friendly band and I'd say Maiden sales-wise was on par with them in the states without having that sort of backing in the media.
 
I don't know, at the end of the day, I think for a band that made 14-minute songs about dead birds sinking boats and 18-minute songs about blimp crashes to be out there selling out arenas and stadiums globally they probably about hit their ceiling.

Rush was a more radio-friendly band and I'd say Maiden sales-wise was on par with them in the states without having that sort of backing in the media.
Oh no, Rush has always been bigger in States, not in the other regions but in the States for sure. Generally, Maiden’s achievements are result of fans loyality and band's musical vision, Rod even couldn't do anything to make them more acclaimed by music industry.
 
Exactly, the loyality of fans made Maiden successful, not Rod which probably doesn't care that much about commercial success. I suppose even if at some point of their career the audience lost interest in Maiden he wouldn't be surprised or sad. There's some kind of mistery why the band didn't find someone better, more connected and operative in the past. Maybe I'm wrong but Smallwood isn't a kind of person I would trust, after whole decades he still thinks just how to cut the costs and save, instead how to earn more and promote Iron Maiden among the new generation of fans.
Tbh i even remember thinking at the time 20yrs ago what an old fuddy duddy Rod sounded on the early days DVD. It was quite embaressing. All that said its Steves band, hes always done what he thinks is right and hes done okay hasnt he lol. Personal id have done a few things a bit differently over the past 20yrs but its not my band.
 
Rush's peak was higher in the states and they were able to sustain success longer without falling in a hole in the 90s like Maiden. But, just a glance comparing both, it looks like after the reunion era got rolling for Maiden they were both about the same in terms of albums selling and their respective chart positions. Were also drawing about the same out on the road.
 
Rush's peak was higher in the states and they were able to sustain success longer without falling in a hole in the 90s like Maiden. But, just a glance comparing both, it looks like after the reunion era got rolling for Maiden they were both about the same in terms of albums selling and their respective chart positions. Were also drawing about the same out on the road.
In mentioned aspect - you are right. I'm wonder why Iron Maiden felt so hard in the States back in the 90s, why did American fans abandon the band? Was it just the result of trend shifting process? Irons were always out of trends, so that situation shouldn't affect them that much. Weird ...
 
In mentioned aspect - you are right. I'm wonder why Iron Maiden felt so hard in the States back in the 90s, why did American fans abandon the band? Was it just the result of trend shifting process? Irons were always out of trends, so that situation shouldn't affect them that much. Weird ...
I'm not a Rush fan, so I can't speak as to why Rush was able to still do seemingly well through the 90s, but Maiden's changes to their sound as well as the loss of their popular frontman (and subsequent replacement with someone who could never [not knocking you, Blaze, sorry!] fill those shoes) didn't help matters.
 
In mentioned aspect - you are right. I'm wonder why Iron Maiden felt so hard in the States back in the 90s, why did American fans abandon the band? Was it just the result of trend shifting process? Irons were always out of trends, so that situation shouldn't affect them that much. Weird ...
The casual fans followed the trend of grunge, and having lived through that era as a fan in the US, it wasn't all that cool to be a Maiden fan during that time. The press was particularly brutal in making any metal band that wasn't changing with the times uncool, both in America and the UK. Maiden stood out as a VERY traditional metal band, which made them a target. Yet, by the time grunge was dying out after a few years and metal started a resurgence with several reunions going on, oh look, here comes the music press kissing their asses again. Go figure.
 
I don't have the figures but it has been noted on this forum before that Maidens peak popularity in the US was the World Slavery Tour. Sales and interest were down by the time SiT came out. So yes, grunge rose and metal fell in the 90s but that may not be the whole story.

Maybe Rod has been sabotaging Maiden since as early as 1986, what a bad, bad man(ager)
 
I dont even think its anything to do with being more commercial or popular, i just think Rod has been out of touch with the music business and what the fans want for years. I think Maiden are as big and as good as they are DESPITE of Rod.
who would you prefer? who else is like the 6th / 7th member of the band they manage? this is of course sometimes can be a bad thing in maiden's case there is mutual respect and a keen friendship between the band members and the manager. (sheriff of huddersfield etc...) do you see any other manager - band - artist relatioship like this outside of maiden and also very succesful?

and most of all: he is a nice guy. we bumped into him several times when following maiden members in the city (haha) and he was always nice. and he does these charity campaigns, roll his bicycle in his age for kilometers and arrange everything. these are hard things to do and more: he doesn't have to do at all... on the other hand it's very easy to talk bad about someone.
 
who would you prefer? who else is like the 6th / 7th member of the band they manage? this is of course sometimes can be a bad thing in maiden's case there is mutual respect and a keen friendship between the band members and the manager. (sheriff of huddersfield etc...) do you see any other manager - band - artist relatioship like this outside of maiden and also very succesful?

and most of all: he is a nice guy. we bumped into him several times when following maiden members in the city (haha) and he was always nice. and he does these charity campaigns, roll his bicycle in his age for kilometers and arrange everything. these are hard things to do and more: he doesn't have to do at all... on the other hand it's very easy to talk bad about someone.
Sales had descent due to streaming & downloading. They play in venues that in the 90s they couldnt. I dont see the point of this theme. No one belived in the 90s that they were going to reach the actual level again. At least not me.
 
This whole conversation makes no sense. Why? Because Maiden are as big as ever now. The 90's were a rough time for traditional metal, but let's not forget that rock is more mainstream than metal. Maiden made the change in 1995 - and it was different from all their albums before that, this was their choice after some ''experiments'' like everyone else back then. And despite the success in the charts, the mainstream FOTD wasn't accepted by the majority of the critics. The thrash scene since the mid-80's (the US), the new interests in the 90's, times were changing, but Rod can't tell what songs the band to write. Bruce wanted to try different styles and approaches, who knows if the albums would have been successful if he had stayed, Blaze had no chance in this impossible situation. Maybe Kiske (Helloween made a successful change in the 90's with vocalists, not the style in the early 90's, Priest did it with Painkiller, which was expected after their different styles since the 70's), but the material could/should have been more classic, probably. Comparison with bands from the 70's is not fair, Maiden were old in the public eye, but at the same time in their prime as a band in the 90's. They don't need to be more mainstream or more successful (how much more?), they have all the respect in the media, they do big promotions, play full stadiums, sale are good even nowadays... I mean, what else. It's a pointless discussion. They will always do what they want, being mainstream/very popular is nothing without good material. Recognition is earned through albums/songs and live playing (Maiden, Priest, Black Sabbath- check!), the biggest awards being the opinions of the fans. Nothing else, that's it. Music business, TV appearances... it was something for back in the day, but not now and not for (the big success of) Maiden. Rod is more than a manager, he's like a band member to them.

Maybe they should have made NPFTD (the same songs) really heavy or something? I admit, I want to hear that. Like I said before, Bruce's AOB is probably the heaviest and different Maiden could have sounded at the time.
 
Back
Top