A while back I had the misfortune to watch
Walking in the Woods: The Motion Picture. Oh sorry, I meant
The Blair Witch Project. Yes, only now, but hearing about the hype a few years back was extremely irritating and excess hype works only to make me (more) disinterested. Basically, the 'plot' involves 3 college students filming a documentary in the woods of Burkitsville, Maryland about a local legend named The Blair Witch. As they progress through the woods, get lost and argue incessantly, Really Bad Things Happen, involving hearing strange sounds, noticing piles of stones arranged in precise manners and stick figures constructed of wood in an apparently sinister manner. If you care what happens after this, then I suggest wasting your time and finding out. Don't say I didn't warn you.
But why do I find movie this to be so offensive? It doesn't offer anything thought provoking, nothing to mull over or discuss with friends after watching, it even fails on the level of basic entertainment. And of course, the shocking revelation: It's not scary in the least. Of course, the rebuttal is usually something along the lines of "It's what you don't see is the scariest part of all" or a reply from your local Asian horror hipster: "lIeK ofGM U dOnT UnDaStaNd dA sYkOlOgiCal tErorR yOu nEeD eVeRyTh1Ng sPelT oUt 4 u N pRobAly lIek sLasHaz liEk sCrEam!11!oneelven!". Maybe this is just random speculation on my behalf, but in addition to the hype of possibly being real (which of course, it's not), the 'psychological horror' aspect was probably just a cynical exercise to presenting an alternative (ofgm its youneek1!1) to the gore-laden teen slashers that had populated the horror genre in the late 1990s (
Scream,
I Know What You Did Last Summer But Couldn't Care Less).
I guess what I really don't like about this 'movie' (yeah, the term is being use loosely here) is that it's using 'authenticity' as a ploy to garner attention and money, since at the time of the movie's release, a documentary entitled
Curse of The Blair Witch was made (in addition to being completely fake) to hype the 'realness' of it all. After all, amatuerism sells. I believe that's the main lesson I've learned from
The Blair Witch Project, if anything. With its constantly shaking camera work, juvenile dialogue (the word 'fuck' appears 154 times according to IMD
and generally aimless plot (for the most part anyway) and of course hype, hype, hype, Artisan Films had a winnning formula and managed to officially make the most profitable film of all time, it is in the Guiness Book of World Records, the film cost $22,000 to make and made back $240.5 million, a ratio of $1 spent for every $10,931 made.
In a way, it reminds me of Andrew Keen's book,
The Cult of The Amatuer, which is an excellent criticism on user-generated internet content and democratised digital media. In one section, he describes how corporate interests have effectively used YouTube videos and other sites that rely on user-generated content and participation (notice how Web 1.0 sites were measured in value by how many people visited them, and how Web 2.0 sites are measured in worth by the amount of user-generated content it has) as a form of guerilla adverstising, since more and more people have been converted to the cult of the amatuer and don't trust The Big Evil Corporations. An example would be
Tea Partay, as described in Keen's book, it was revealed to be a Smirnoff advertisement for a new product of theirs, Raw Tea.
Okay, okay, this review is spiralling out of control, so I'll end it. I know writing a review on
The Blair Witch Project seems as ancient as the city of Varanasi, but I'm listening to early 90s drums and bass here, so it doesn't matter.