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In an interview for NME, Bradfield said "We're going for big radio hits on this one [...] It isn't a follow-up to Journal for Plague Lovers."[3] Nicky Wire has said "We've always been about infiltrating the mainstream. It was a conscious decision this time to want to hear ourselves on the radio. Our mantra at the start was 'If you've got something to say, say it to as many people as possible'."[4] In pre-release interviews Wire also compared the album to the Aerosmith album Pump, saying that "it's going to be an amazing album... Send Away the Tigers was Permanent Vacation; this next one is our Pump."[5]
 
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