Iron Maiden's management: What went wrong?

@ Mosh: very revealing that when I asked you several specific questions in order to Back Up your very questionable claims, all you come up with is .
In other words, you have no answers and instead try to make your opponent look ridiculous.
 
His approach of being friends with journalists meant that the band rarely got a bad review in the metal press (a journalist who likes a drink or three once said that Rod put “hospital” in “hospitality”; he always knew how to treat them so they would always butter Maiden up).
It didn't last though. They turned on Maiden in the 90s when they became uncool. Didn't Rod famously storm the Kerrang offices when they gave TXF a bad review?
He also made the most of the partisan metal vs other styles of music attitude in the metal community. The often repeated claims of Maiden being successful in spite of never being played on the radio (I might have dreamed seeing them on MTV or listening to their songs in commercial radio in Spain in the 80s/90s) gave their success an aura of authenticity that other bands didn’t have.
I never bought that "no radio support" bollocks. They got plenty of radio and tv coverage.
How he managed to get away with people believing that “never sold out” propaganda whilst the band were releasing multiple versions of their singles to try and get top 5 singles (or a number 1 with BYDTTS) clearly demonstrates that he was a great manager, one who made his band commercial with people not realising that was the case.
The issue here is that most of what you're referencing is their 80s success. Getting good at selling singles isn't relevant anymore but being big on TikTok and YouTube is. And that's where Maiden have fallen behind somewhat. When similar bands like Metallica are releasing live concert videos of every show and Maiden can't even give us one song from F/P? I hate the term content but that's what drives the success of bands today.

That being said, RFYL is a mostly sold out tour so at least they still have their long time fans like us to fall back on.
 
It didn't last though. They turned on Maiden in the 90s when they became uncool. Didn't Rod famously storm the Kerrang offices when they gave TXF a bad review?

In the UK, but not elsewhere. The brown-nosing arguably came back shortly after Bruce and Adrian rejoined the band and continues to these days. Reading features and interviews with the band on Classic Rock and Metal Hammer is sometimes cringeworthy. Pravda was more critical with the Politburo than Dom Lawson et al. will ever be with Maiden!

I never bought that "no radio support" bollocks. They got plenty of radio and tv coverage.

Indeed!

The issue here is that most of what you're referencing is their 80s success. Getting good at selling singles isn't relevant anymore but being big on TikTok and YouTube is. And that's where Maiden have fallen behind somewhat. When similar bands like Metallica are releasing live concert videos of every show and Maiden can't even give us one song from F/P? I hate the term content but that's what drives the success of bands today.

Why worry with musical content when you can make shitloads of money with tacky merchandising featuring a zombie?

That being said, RFYL is a mostly sold out tour so at least they still have their long time fans like us to fall back on.

That and also a good number of casual fans willing to hear their classic material one last tour instead of their most recent material.
 
Pravda was more critical with the Politburo than Dom Lawson et al. will ever be with Maiden!
Slightly related. Dom Lawson gave the new Machine Head album 9/10 and it's a real stinker. He does seem to be the guy Metal Hammer wheel out to give fawning reviews to average material.
 
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I just want to chime in and say that the basic rock radio stations here in Greece that never play Maiden and always play the same playlist which in terms of metallica only has Unforgiven, Nothing Else Matters and Enter Sandman actually play Tears of the Dragon. If I'm not mistaken Bruce had the same management as Maiden back then.
 
Growing up in New Jersey listening to the New York classic rock radio stations, they almost never played Maiden despite playing other metal bands like Ozzy / Sabbath, Scorpions, Priest, etc.

On the other hand I clearly recall MTV playing the videos for Run to the Hills, Wasted Years, Stranger in a Strange Land, Can I Play With Madness.
 
I was reading reactions to S.O.A.D.'s shows in Brazil and watching videos of their performances, and this thread came to mind. They have a specific genre—raw and heavy—that doesn't sound like more popular hard-rock/metal-based styles. And yet, they manage to pack stadiums and even have better Spotify numbers than Maiden, despite having a much shorter discography.

Watching the videos, I've noticed that the stands opposite the stage were absolutely packed, something that doesn't always happen at Maiden gigs.

Of course, other factors come into play, like the long hiatus without tours or new material, which created a suppressed demand from fans. Still, they had a level of commercial appeal in the early 2000s that Maiden never really experienced, even playing heavier sound, with controversial lyrics and all other commercial consequences of not having US/UK-based members.
 
I was reading reactions to S.O.A.D.'s shows in Brazil and watching videos of their performances, and this thread came to mind. They have a specific genre—raw and heavy—that doesn't sound like more popular hard-rock/metal-based styles. And yet, they manage to pack stadiums and even have better Spotify numbers than Maiden, despite having a much shorter discography.

Watching the videos, I've noticed that the stands opposite the stage were absolutely packed, something that doesn't always happen at Maiden gigs.

Of course, other factors come into play, like the long hiatus without tours or new material, which created a suppressed demand from fans. Still, they had a level of commercial appeal in the early 2000s that Maiden never really experienced, even playing heavier sound, with controversial lyrics and all other commercial consequences of not having US/UK-based members.
Iron Maiden played more than twice as many shows between September and December 2024 than SOAD have since the COVID pandemic, so there is a lot of stored up demand for them whenever they play. They haven't played in South America specifically since 2015.

But SOAD for me are not a band who are particularly laudable in terms of legacy seeing as they haven't produced a new studio album since 2005, and they just roll out of bed to play a few dates whenever they want to top up their bank accounts. The material is great but they have been around for 20 years less time than Maiden and have been a cabaret act for most of that period.
 
Iron Maiden played more than twice as many shows between September and December 2024 than SOAD have since the COVID pandemic, so there is a lot of stored up demand for them whenever they play. They haven't played in South America specifically since 2015.

But SOAD for me are not a band who are particularly laudable in terms of legacy seeing as they haven't produced a new studio album since 2005, and they just roll out of bed to play a few dates whenever they want to top up their bank accounts. The material is great but they have been around for 20 years less time than Maiden and have been a cabaret act for most of that period.
Totally agree. I love their music but much like GNR now they are only their for cash and are a cabaret act
 
The only thing I have never understood is their strategy for touring the USA between 1999 and 2012. Here are some of my thoughts.
  • 1999-2003. I think they did a good job here. 2 hits tours and a new album tour to solidify their position after the reunion.
  • 2004. A very short tour. I get that it was coming off the back of GMETID, but it was strangely short. A weird way to promote a new album.
  • 2005. Ozzfest. I think this was a great move, as it got them in front of potential new fans. Coupled with the release of the ‘Essential Iron Maiden’ compilation album. I think that this was a good approach.
  • 2006. They follow the 2005 tour with another short tour where they play a new album in full. It was probably not the best way to build momentum (I loved the show BTW)
  • 2008. Great tour and a good length.
  • 2010. A whole show of mainly post-2000 material… again I’m not sure this is the way to build momentum
  • 2012 and beyond. A good alternation between ‘hits tours’ and album tours.
For me, I have never understood their strategy in the first decade of the century. They seemed to make good progress with a tour and then follow it up with either a shorter tour or one with a concept not conducive to bringing more casual fans onboard.
  • GMETID followed by a shorter tour.
  • Ozzfest followed by a short AMOLAD tour with a new album played from start to finish.
  • SBIT followed by a tour of post-2000 material.
Now have loved seeing Maiden on these tours, but for me it is not hard to see why they took a while to build up in the USA again. They never built momentum.
 
I was reading reactions to S.O.A.D.'s shows in Brazil and watching videos of their performances, and this thread came to mind. They have a specific genre—raw and heavy—that doesn't sound like more popular hard-rock/metal-based styles. And yet, they manage to pack stadiums and even have better Spotify numbers than Maiden, despite having a much shorter discography.
SOAD became famous in early 00s. I remember being in school and listening to them. Many of my classmates listened to SOAD. These people now are between 30-40 years old. Of course they use Spotify more. It's true, they have a specific genre. They have a lot more monthly listeners than Maiden, but I don't think Maiden fans really use Spotify. We all have vinyls, CDs etc or we just watch a live on YouTube.
All I'm saying is that you can't compare the Spotify streams of an 80s band to a 00s band. The world has changed.
SOAD have more montly listeners than Scorpions, that are the most radio friendly 80s metal band with an abundance of ballads. They even have more listeners than Kiss, Motley Crue etc.
All those late 90s-early 00s bands are huge on Spotify. Linkin Park have 4 times the Maiden numbers. Evanescense have as many montly listeners as SOAD. That doesn't mean that any of them are bigger than Maiden.
 
Alright, since this has become the thread that would not die, I think it's time to come clean. I started this thread as a joke/troll thread to parody what I felt were pretty silly talking points that frequently show up on this forum about Maiden's management failures, despite the fact that they are about to roll out a 50th anniversary stadium tour and have basically only scaled up since the 90s.

When I started this thread, I felt like the opening post was so obviously ridiculous that it wouldn't last more than a page. I thought people would catch on immediately as well and play along.* Maidenfans proves me wrong again. :D Normally I would just let it play out, but seeing Eddie's Uncle freaking out over me not responding to his posts made it feel necessary to come clean - especially since I have strongly criticized a certain other forum member for repeatedly doing the same.

I want to shout out @Azas for being the first to catch on to this thread's real intention. I also used ChatGPT to help write the initial post and given Azas' interest in AI generated content.... well, the phrase "you can't bullshit a bullshitter" comes to mind.

I will say there was some interesting discussion in here though, so I won't move the thread over to madness (at least not right now). While the constant cynicism can be tiring, I think Ghost of Cain probably summed up Maiden's business dealings most succinctly. With the help of Rod Smallwood, they created an image from the beginning as well as relationships with the early Metal press that has allowed them to be a massive touring force, a cult phenomenon, and an underdog story all at the same time. I think it's also worth flagging their ability to personal differences aside in order to allow the band to exist largely in tact for most of its history, something that seems remarkably difficult in the rock business.

The only thing I have never understood is their strategy for touring the USA between 1999 and 2012. Here are some of my thoughts.
I also think this is an interesting topic. If you look at Maiden's status and metal as a whole during this time, the logic makes sense imo. They didn't oversaturate the American market and kept their touring limited while slowly scaling up on each revisit. Ozzfest was smart because it put Maiden in front of younger audiences and in a lot of ways reintroduced the band to that region. The Brave New World tour was undoubtedly a step up for them in America, but it's not like they were back to playing arenas again, they needed time to rebuild that audience.

I think it's also worth considering that at the time it wasn't clear that legacy acts could sustain the amount of touring Maiden has done. I think the most successful precedent in the early 00s was probably the Kiss reunion, which lasted about 4 years before imploding. It started with a massive stadium tour, and by the end it had scaled down to small arenas and amphitheaters. It seems to me like Maiden didn't want to burn out immediately and opted for slowly phasing things in again. With that being said, I also think at the time they were seeing the 2008 tour as their last big swing at a world tour. Where I get puzzled is the period between 2010 and 2015 and the thing I keep coming back to is that the band didn't realize they could sustain giant arena tours beyond a single cycle, which is why by the time we get to 2012 there is the feeling of a sort of slapped together Maiden England tour. They already blew their load with Somewhere Back in Time, but somehow there is still a market for more nostalgia touring and they have to figure out something comparable.


*For a look behind the (iron) curtain, I emphasized Judas Priest as a successful alternative to Maiden again to hopefully provide a clue to the non-seriousness of this topic, as Priest has not been as successful of a touring entity as Maiden in the 21st century and they have been famously objectively mismanaged throughout their history.
 
I want to shout out @Azas for being the first to catch on to this thread's real intention. I also used ChatGPT to help write the initial post and given Azas' interest in AI generated content.... well, the phrase "you can't bullshit a bullshitter" comes to mind.
Nice. I didn’t sense any AI involvement at all—but your whole stance toward Rod felt quite obvious to me. I could literally feel a trolling or tongue-in-cheek attitude, or something along those lines.

edit: Not all the content I post is AI-generated. The last few Maidenverse stories are entirely my own writing.:fencing:
 
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  • 2004. A very short tour. I get that it was coming off the back of GMETID, but it was strangely short. A weird way to promote a new album.
I've mentioned this elsewhere in the forum, but who the hell knows where. Interviews at the time had Steve mentioning that the Dance of Death tour would be hitting only bigger markets, especially in the US, due to serious back problems due to the weight of his bass throughout the years. That was when he started saying "every show is precious," or something to that effect, and I believe was part of the reason they started doing live albums for most tours going forward.

However, since they've upped the amount of shows per tour following the DoD tour, it would suggest Steve had surgery or some sort of therapy that successfully did the trick on his back. From interviews I've seen, he's never mentioned back problems again after that tour.
 
I didn't really believe the premise of the thread (doubly so since the follow-up posts by Mosh seemed to be way too strict and radical, artificial), but I didn't know what was the purpose, whether trolling, proving some kind of point, getting research for something, losing a bet... so I played along. And now that you mentioned it, my AI radar did beep, or exactly, I was staring at the original post like Neo at the falling code and wondered what's wrong, as if the thought was somewhere just out of reach in the back of my head, but only now that you mention it, it is revelatory and it makes sense, in that "slapping your forehead" sort of way. But I never would have suspected Mosh of that, so I probably wouldn't have guessed otherwise.

*For a look behind the (iron) curtain, I emphasized Judas Priest as a successful alternative to Maiden again to hopefully provide a clue to the non-seriousness of this topic, as Priest has not been as successful of a touring entity as Maiden in the 21st century and they have been famously objectively mismanaged throughout their history.

Yeah, this was quite obviously way off, but I really had no idea what it was signifying.

Anyway, what an interesting thread to read!
 
The only thing I have never understood is their strategy for touring the USA between 1999 and 2012. Here are some of my thoughts.
  • 1999-2003. I think they did a good job here. 2 hits tours and a new album tour to solidify their position after the reunion.
  • 2004. A very short tour. I get that it was coming off the back of GMETID, but it was strangely short. A weird way to promote a new album.
  • 2005. Ozzfest. I think this was a great move, as it got them in front of potential new fans. Coupled with the release of the ‘Essential Iron Maiden’ compilation album. I think that this was a good approach.
  • 2006. They follow the 2005 tour with another short tour where they play a new album in full. It was probably not the best way to build momentum (I loved the show BTW)
  • 2008. Great tour and a good length.
  • 2010. A whole show of mainly post-2000 material… again I’m not sure this is the way to build momentum
  • 2012 and beyond. A good alternation between ‘hits tours’ and album tours.
For me, I have never understood their strategy in the first decade of the century. They seemed to make good progress with a tour and then follow it up with either a shorter tour or one with a concept not conducive to bringing more casual fans onboard.
  • GMETID followed by a shorter tour.
  • Ozzfest followed by a short AMOLAD tour with a new album played from start to finish.
  • SBIT followed by a tour of post-2000 material.
Now have loved seeing Maiden on these tours, but for me it is not hard to see why they took a while to build up in the USA again. They never built momentum.
I think the thing regarding Dance of Death's touring strategy following Give Me Ed is you don't want to completely wear out your welcome and go and hit every single US market in back to back years. Could they have added more markets like Chicago, Toronto, Seattle and a Texas stop? Sure, but the smart move was a more minimal tour.
 
For me, I have never understood their strategy in the first decade of the century. They seemed to make good progress with a tour and then follow it up with either a shorter tour or one with a concept not conducive to bringing more casual fans onboard.
That's a fair observation, agreed, but there is one easy answer here for the shorter tours at least: Exhaustion.

Steve himself complained out loud that he was knackered after the BNW tour (bearing in mind he had gone from 1998, 1999, 2000, to Rock in Rio at the start of 2001 nearly nonstop in terms of recording and touring). Also bear in mind the band entered their mid 40s at this time. I was also reminded that Steve may have had back surgery around the DOD era, perhaps also limiting that tour @GhostofCain was it you saying this?

Rod's aspirations to tour for commercial and publicity reasons probably always being balanced with middle-aged Maiden realities.
 
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