Let’s be real—the core issue with Iron Maiden’s ups and downs over the years falls on Rod Smallwood.
Sorry, but this is mostly nonsense. This theory is based on the premise that success is determined by management alone. Which is of course not the case. Songwriting, stage presence and likeability obviously play an important role, such as musical trends. Management can only work with what the band is delivering. Maiden's downfall in the 90s is mainly result of changing musical climate, releasing poor albums and a decline in production value. At least the latter two are definitely Steve's "fault".
His mismanagement, especially during the early ‘90s, nearly wrecked the band. Bruce’s departure? That wasn’t a band decision—it was Smallwood failing to manage the situation and causing a massive identity crisis.
So? How? Bruce's departure was his own decision. Based on feeling trapped in Maiden's hamster wheel. Sure, part of that wheel stems from Smallwood, but at least in same amounts from Steve. How could Rod have managed the situation? Making Bruce sign a contract to never leave the band?
When Bruce left, Maiden lost their spark, and Smallwood didn’t do enough to smooth the transition. Blaze was never going to fill those shoes, and it showed.
And how could Smallwood have prevented this? Steve wanted Blaze. Could he really have stopped that choice? How could he have made the transition smoother? Would a smoother transition have made Blaze a better frontman? Maybe that final tour with Bruce was a mistake, but other than that, what could Smallwood have done?
Even after they got back on track, Smallwood’s inability to adapt the band to changing times kept them stuck in a rut. While other bands were evolving, Maiden was playing catch-up, stuck in the same old formula.
Again, how is this Smallwoods fault? It is very clear that Maiden never allow anyone from management or record company at the songwriting sessions. Maiden being stuck in their same old formula is Maiden's fault. Not management.
What other bands were evolving? Trends were coming and going, and Maiden did not adapt to them. Probably the best decision they could make. Look at all those bands who followed trends by changing their style abruptly. All of them either crashed immediately or returned to their old style after a while.
Smallwood’s short-sighted approach kept them from reaching their full potential. They’re legends, sure, but they could’ve been even bigger with better management.
Again, this is assuming that management alone is the decisive factor in a bands career. Which is not correct.
The real fuck up Smallwood can be accused of is his handling of Helloween and Noise Records. He massively ruined their career and put the careers of lots of bands at jeopardy with that reckless and greedy move. That's what he can really be blamed for. As for Maiden, I really doubt he caused more bad than good.