Two interesting points from the article:
1. It’s not about MTV, radio, and print media anymore.  MTV and FM Radio have nothing worthwhile anyway.
2. “We have gotten many requests to release our other album tracks on Rock Band, so that’s something we’re contemplating doing through the Rock Band Network,” Necochea said. “I’m curious to see if that will generate income for the band.”
They're not the first bad to contemplate that as piracy is out of control.
3. “Mötley Crüe sold more copies of their last single on Rock Band than they did on iTunes.  I think all band based Guitar Heroes sold more that those respective bands material in the last several years.  The new Van Halen one will probably generate more money than anything they've done, not counting concerts, since 'Balance'.