Ghost

Black Wizard

Pleb Hunter
Google is encountering the same problem now with the term "Google it".
But the phrase highlights Google's domination of the search engine market. I can't see what the problem is for them. It's free advertising.

This particular case feels like Shadow Tobias Forge is trying to take ownership of the word "ghost". It's a commonly used word in the English language and I'm sure there are plenty of brands which use that word in their name. Where will it end after this?
 

Brigantium

General of the Dark Army
Staff member
Ghosts will be sued for being ghosts?

I don't know on this one. The brand could be mistaken for an official Ghost product, especially with the Papa-like skull on it. If Ghost are planning to launch their own range of booze - which every other band seems to be doing - then there could be a clash of interests.
 

Natalie

Insect of Terror
Staff member
Before this I'd never heard of Ghost vodka admittedly and I'm no stranger to the liquor store so can't blame the band for not knowing this UK brand existed.
@Cornfed Hick makes some very good points about the legal side of things but I agree with @Mosh and @MrKnickerbocker that this is basically a non-story being hyped up for publicity reasons. All publicity is good publicity eh?
 

Black Wizard

Pleb Hunter
Before this I'd never heard of Ghost vodka admittedly and I'm no stranger to the liquor store so can't blame the band for not knowing this UK brand existed.
I can't speak for your alcohol tastes or wealth levels, but the vodka was launched in Fortnum & Mason which caters to the 1% so it's probably no surprise that you haven't seen it in the liquor store. Ghost's management should have done their homework on this though. They have no excuse.

I did a bit of Googling (might get sued for that) to see if there have been any other such cases regarding the word "ghost" in alcohol names. There are a couple of beers with "ghost" in the name, such as Adnam's Ghost Ship and one called Centurion's Ghost, but there is also a New York company called Dutchess Ales who had a Ghost Beer which was renamed G.B. Pale Ale in February. Perhaps they were also issued with legal action by Ghost's management? Are you aware of this @MrKnickerbocker?
 

srfc

Ancient Mariner
Sure didn't Ghost themselves have to go by the name Ghost B.C. in the states for a while as well.
 

Black Wizard

Pleb Hunter
The vodka people have a new statement on their Facebook as a couple of images. It's all in text in the Blabbermouth article: https://blabbermouth.net/news/ghost...e-arent-willing-to-be-bullied-or-compromised/

Apparently they were contacted by the band in 2016 about a potential collaboration but the vodka people weren't interested. I suspect the market was of no interest to the vodka people because they'd have had to sell cheaper and therefore downgrade the quality of their product.
 

JudasMyGuide

A man for all seasons
This sort of trademark dispute happens all the time outside the music business too. A key issue is likelihood of confusion: if you are a fan of Ghost (the band) and heard they are making a Ghost-branded liquor, and if you want to support the band (or just think it’s cool) and buy that liquor, might you be confused and accidentally buy the Ghost vodka instead? Particularly since its skull logo looks a lot like at least one Papa? Maybe?

If so, and if the band (or, Tobias’s company, technically) has legally trademarked “Ghost” for the sale of spirits in the EU, then that’s a real basis for a case. That said, the vodka makers say they came to market first with the Ghost brand, so we’ll see whether they have a good argument under EU law that Tobias’s trademark is invalid as to liquors and spirits (as distinct from music) due to the prior use of the mark since 2015. I don’t know enough to handicap this. The aggressive, mocking tone coming from the vodka makers suggests they have no interest in taking a license or paying a royalty, so a collaboration seems pretty speculative at this point.

I may be in the minority here but I think, because most artists don’t make any real money from the sale of their actual music anymore and also cannot tour these days, trying to protect their merch IP as a business asset is very reasonable. If Tobias has a valid trademark and the vodka infringes it, then he should win, and he’s not “petty” for enforcing his commercial and creative rights.

I agree with you... in theory.

But considering the fact that Ghost themselves had trouble with the brand (hence all the "Ghost B. C." nonsense), considering the fact the vodka brand probably started earlier than Forge with his gin and considering all the background shenanigans with Nameless Ghouls that happened not even that long ago, I'd just say that Forge is a dick.


Just another good news after discovering that he has moved his desired audience from angsty teenagers to angsty toddlers. I mean, last week we turned on the radio in the car after a very long time and we were confronted with Kiss the Go-Goat. Like, seriously, what the fuck? It was only after I started recognizing all the "edgy" lyrical content when I said to wifey that I'm betting it's Ghost and that after Rats already nothing suprises me. And she didn't believe me, actually (we both used to be fans of the debut for a while).
 

Maturin

Sköldpadda
I mean, last week we turned on the radio in the car after a very long time and we were confronted with Kiss the Go-Goat. Like, seriously, what the fuck? It was only after I started recognizing all the "edgy" lyrical content when I said to wifey that I'm betting it's Ghost and that after Rats already nothing suprises me.

Just listened to this song. Freakin' greating, if you ask me. :)
 

chaosapiant

Ancient Marinade
Prequelle is good, but I far far prefer Meliora. I am pleased that I got my hands on a Scandinavian version of the vinyl box set, that thing is dope!
 
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