Wait a second. Is Tobias really considering dropping the Ghost gimmick? Because if he is, then they are cooked imo.
I didn't realize the context when I replied to Judas in the Kiss thread. Kiss unmasking worked because the band basically became a non-entity and they transformed into something that allowed them to get media attention. With that being said, it stopped the bleeding but eventually they did need to reunite the original four and put the makeup back on. Basically, taking the makeup off was a last ditch play to save a sinking ship, and it would be insane for Ghost to do something similar at this stage in their career.
The thing about Kiss also is that with a few exceptions, their music wasn't really tied to the stage antics/personas. Ghost's visual stick extends to the way they write songs as well, not to mention the nameless ghoul thing and the Papa Emeritus persona being the "star" of the show. It's much closer to Alice Cooper in that way where Kiss had the four characters/personalities but Alice Cooper is mainly centered around the Alice character. As far as I know, Alice never stops being Alice on stage, whereas there is a clear distinction between Gene Simmons of Gene Simmons Family Jewels and Gene Simmons the demon.
The other thing to keep in mind is that by the time Kiss unmasked, they were already down two members, so the mystique of the four personalities was pretty much gone. Peter Criss was out there doing solo albums and appearing in interviews, Ace disappeared from the public eye for a minute but he was inevitably going to return. You could argue that by the time of Lick It Up, Kiss had evolved anyway into something that didn't necessitate the makeup.
If Ghost went a similar route as Kiss, they become a different band imo.