Interview to Bruce for a catalan & spanish newspaper El Periódico:
Here the interview in spanish
Translation in English by google translator (it's very good I promise):
Headline: Bruce Dickinson: "Being the singer of Iron Maiden is fucking important"
The British vocalist offers on Sunday a personal show, monologue open to questions from fans, at the Catalonia Barcelona Plaza hotel
Bruce Dickinson returns to Barcelona this Sunday, but not to sing, but to offer a monologue open to questions from the public. The show ‘An evening with Bruce Dickinson’ will bring him closer to his fans at the Catalonia Barcelona Plaza hotel, two years after taking inventory in the book ‘What does this botton do?’ (‘An autobiography’, Dome Books, 2018). We spoke by telephone with the singer of Iron Maiden, a group that next summer, on July 25, will perform for the first time at the Olympic Stadium. The journalist has previously been told not to focus the interview on Maiden but on the other facets of the singer: monologuist, writer, air pilot, beer entrepreneur ... In the 12th minute, Dickinson concludes the conversation.
Habituated as it is to the great venues, what motivates you to face small-scale personal shows like this Sunday in Barcelona?
It is not the first time I do this show, I have to take about 40 shows made all over the world. I just arrived from Toronto, where I made one on Saturday. At first it was an experiment, see what happened, as a continuation of the book. I like to entertain people, so we have developed the ‘show’ and now it goes far beyond the book. In the first part I tell stories with an intention of entertaining, perhaps giving some information ... But above all it is that, entertainment, looking sideways at life. Then there is a pause and the second part is improvised and open to questions. There it will be the public who writes the script.
Many artists believe that their music speaks for itself and that it is not necessary to explain it. Do you not see it that way?
Well, I don't talk about that in these ‘shows’. They are built from what I think works as entertainment. They ask me questions about music, life ... anything. In part it is a bit ‘stand-up comedy’ and partly telling stories in a simple and straightforward way.
In Quebec, the other night, You sang with a symphony on the 50th anniversary of the, Concerto for group and orchestra ’, by Jon Lord, the missing Deep Purple keyboardist. Years ago you had the opportunity to meet these musicians, what feelings do you have?
I have a good story about Ian Gillan, but let me tell you on Sunday at the ‘show’. I keep it by then.
How did you feel occupying the square of your admired Gillan?
Well, the first half of the ‘show’ was the ‘Concerto’ and the other half was Deep Purple and Jon Lord. But I will not sing any Deep Purple song on Sunday, or anyone else, nor will there be an orchestra, band or music, it will be all ‘spoken word’.
You are involved in many activities as an entrepreneur. Is music just one more or is it still the center of your life?
Well, if you want to know the answers to this kind of thing, you must come to the ‘show’ and you will find out.
This is an interview. It's normal to ask questions like this.
I know, well, well, I appreciate the interview, but I would like to talk about my ‘one-man show’, not Iron Maiden.
My question was not about Iron Maiden, but, tell me, what activities are you currently involved in outside the group?
I just spent a weekend in Quebec singing with the symphony orchestra, which represents a lot of music. I also did a ‘one-man show’ in Toronto, and that was very interesting. I do a lot of things. I tell stories. In the end, whether you go on stage for one of those 'shows' or to make music, it's about telling stories. That's what I do. I tell stories when I sing songs and when I write music.
Do you consider yourself an entrepreneur?
I am that too. But so what? (laughs) What does that represent? I can be a good musician or anything else. Music centers my life, but I do many other things.
…like to produce beer
Of course. It's a stupid question that you ask me! (laughs) People already know exactly everything I do! That song, that I produce beer, that I have piloted planes and that I do a lot of things, also ‘one-man shows’ and, of course, that I am the singer of Iron Maiden, which is fucking important.
This interview is for a newspaper, not for a heavy metal magazine, and I don't think it should be taken for granted that the reader knows everything about his life.
Oh, yes, OK, OK ... The idea behind the ‘one-man show’ is that sideways glance at life, to see how an English boy became that great god of rock. You just see that in all this there is some accident, and fun, and mistakes that can be very human. To see it you have to come to the ’show’
You distinguish between clients and fans.
Yes, relationships should be based on emotions, and this is generally the case. They ask me why Maiden is still so successful, and the message is very simple: we are sincere, direct, we have integrity, we believe in what we do and we are proud of it. If you establish your relationship from there, people usually respond. Companies should perhaps consider whether they always meet those conditions. But that's one of the things I talk about with my company, but not what I will talk about on Sunday, where what I will do is tell a lot of dirty and rude jokes. I will talk about cancer and many things, and laugh, I promise.
So enjoy close contact with people, to exchange emotions.
When you're in front of 20,000 people jumping, shouting "Maiden, Maiden ...", yes, that's pretty good. But this is not an interview about Iron Maiden, and I have another call right now, so thank you very much and good luck.
When I've read this tense interview I was little bit surprised for Bruce's attitude.
In my opinion, Bruce was a little bit irreverent. he could have been friendlier. The journalist didn't ask him about Maiden like the publishing company or his agent tell him. At the end the journalist's revenge can be seen in the headline.