To be fair, the page has a great layout where they categorize and list the most reported topics (essentially they consolidate the news), for some reason enough of newspapers/online news sites ran this story so it reached the bottom of the most published stories for a portion of a day.
Many of these stories were reporting on billboards that these end of dayers have been putting up on quite a few interstates across the country and reactions to them. AP ran it and enough papers picked up the story so it was #15 in US news for a few hours before it dropped off.
OVerall it is a great site because you can enter common news search terms (or broad categories of interest to you) and it will put them in a really nice format. For example, I put in the companies I do work for and a few days ago found out one of them was going public before it was announced to the employees at the company, because some obscure investment site probably put the story up too early and google hit it based on my search criteria.
... anyway, good way to keep up on specific things of interest to me as well as the broader what new people are writing about the most.