There was a readers' holidays brochure in the office recently talking about how Montenegro was an 'undiscovered gem'.
Now seriously, even before last year's Montehellgro I didn't rate it high; everyone I know who went there for a summer vacation has it at the bottom of their (hypothetical, before anyone asks ) lists in terms of beaches and sea.
I'd really like to go to Croatian seaside, but none of my friends have the courage because of... you know.