No artist creates art simply to make money. I mean 100%, I-work-a-data-input-job-in-a-cubicle-and-I-hate-data-input-and-I-hate-my-company-but-this-pays-the-bills kind of way. Artists initially make art because they enjoy it/are drawn to it/are called to it/whatever and they put in hours and years of work to enhance that skill to a level that is good enough to make money. Now, once that art makes money does that turn anyone who enjoys that art into a consumer? Of course. But as others have already said, there is no fine, black and white line between being a fan and being a consumer. You pay the artist to make art because you enjoy that art, the artist earns money off of you to continue making more art.
Of course there is the topic of artistic integrity, musical changes to sell more albums, over-merchandising, etc. but those are all a means to an end at a certain point. Once you've reached a certain level of fame or fortune, the only way to progress and evolve and earn new consumers and new fans is to make more fame or fortune. It's the nature of the beast. You have to try new things for this process to work. Those things could be writing shorter songs, slapping your band name on a beer, or making a feature film.
I would argue that bands create fans and that those fans are inherently consumers of a product. Iron Maiden is a product and we, the fans, are consumers. But we are not "simply" consumers and Iron Maiden is not "simply" a producer of goods and/or services. I think Iron Maiden is probably the most successful, respectable band in the entire genre when it comes to drawing the line between fans and consumers. At the end of the day, Iron Maiden is a business and their goal is to make money, but if their goal was "simply" to make money, if they had zero care for what they feel the fans want (the flip side of what the fans believe they are owed), then they would be a joke like KISS or they would be oblivious/try too hard like Metallica.
Iron Maiden does more than any other artist of their size to make their fans not feel like consumers and I think that shows a great level of respect and reverence for their product. They care about what they put out there just as much as the fans do, even if what they put out there is solely meant to help Bruce buy another aircraft.