Okay, I've been listening to this all morning and the best I can say about it is that it's complicated.
I like the song very much after hearing it 50 times. It has an excellent intro, verses and pre-chorus. Was really excited when I heard the beginning. Then the chorus came on and it was the most underwhelming chorus that AB have done. Possibly ever, when it comes to singles.
Think of it this way - Wouldn't You Rather is like the Challenger disaster. It started so smooth and nicely and you go "All right, buddy, this is good!", and then...
But in time, people accepted it. I did too after playing it non-stop. On the plus side, there is a nice Maiden-related Easter egg in the lyrics.
Overall: 3.6/5