I just can't help but think that from a commercial perspective, there have been a few immensely well-timed deaths in the last three years. Take Michael Jackson: After he had announced his farewell shows, people started becoming interested in him as an artist again. Sure, nobody had forgotten him or his music, but for ten years or more, his pedophilia cases were the very first thing that came to mind when people thought or talked about him. When he sold out fifty shows in a row in one place, which I would wager under normal circumstances would be impossible, it became obvious that this person is still capable of selling big time. If you look at it from the record company's perspective, his planned retirement must have been a terrible prospect, because he would no longer be producing anything, and you couldn't sell off his legacy like that without his consent. But what if he died, just before his planned retirement, without a proper chance of saying goodbye? People would be in grief, they'd feel that they actually lost something, and buy his records like mad, old and new. It was already well-known that he had a stupendous amount of unreleased material, and this can now be happily milked for a strong and steady cash flow.
What about Amy Winehouse? I didn't follow her very much, but I do remember that the weeks and months before her death, she had been on a world tour that turned out to be absolutely horrible, with her performance little more than a bad jokes most of the time. People were starting to think that she would never recover from her drug problems, and her record company must have thought that she would never put out a good (selling) album again. So what if she died the drug death at the age of 27, just like Jim Morrison, Jimi Hendrix and Janis Joplin? People would make that connection, see her as an immortal martyr for the case of heartfelt music or whatever, and would be eager to hear if she had any unfinished visions or something like that in the vaults. In other words, she'd generate more revenue with her death than she ever would have alive.
Now, Whitney Houston. Most people will recall just how big she was back in the day, and her big hits are certainly not forgotten. But here again, the only things people have been talking about in the past fifteen years or so were her drug issues. I'd say she was a burden on the companies, because she wouldn't stop making records that didn't sell very well. And seeing how she was only 48, it would be safe to say she would have gone on for another ten years at least. Her early records are the only real cash cow available, so why not give people an incentive to buy them again and again? I admit I haven't followed her career and don't know what she was up to just now, but we can see that the media coverage is huge, and we'll find her records back in all sorts of charts in the next couple of weeks, without doubt.