Pand
Ancient Mariner
Iron Maiden singer Bruce Dickinson to launch a new limited-edition beer at the end of 2016
"Dave Shack, managing director of Phantom Music Management, which takes care of Iron Maiden, said the plan was to launch one new seasonal or limited-edition ale every year with the intention to identifying a second permanent beer, which can be placed alongside its established Trooper brand."
"Iron Maiden, which launched its beer in May 2013, had two brands — Trooper and Trooper 666. In 2015, it produced 4.3 million pints of Trooper, up 28.5% from 2014, and 600,000 pints of Trooper 666. These 2 brands together constitute more than 50% of Robinsons' volumes."
"Dave Shack, managing director of Phantom Music Management, which takes care of Iron Maiden, said the plan was to launch one new seasonal or limited-edition ale every year with the intention to identifying a second permanent beer, which can be placed alongside its established Trooper brand."
"Iron Maiden, which launched its beer in May 2013, had two brands — Trooper and Trooper 666. In 2015, it produced 4.3 million pints of Trooper, up 28.5% from 2014, and 600,000 pints of Trooper 666. These 2 brands together constitute more than 50% of Robinsons' volumes."