Well marketing was really poor. Hats off to "Feast" but other than that was zero.
Metallica did great job with The Black Album/Blacklist promo. Podcast, a lot of rare stuff and unboxing with Jason. Who was that guy who unboxed Senjutsu on Maiden YT?
I dont care about charts, Maiden will sell out arena and stadiums without problem. But it is little bit sad how their managment or record company desperatley wanted to push more sales with lower price.
Nothing to do with band or their music, so we dont need to be worried about charts, they didnt even try to promote this album.
For what it is, I think Maiden did a good job for what they set out to do. Hell, the promo was even better than The Book of Souls and maybe The Final Frontier (although being on tour in North America/Europe before/during release time may have been better.)
The Belshazzar's Feast stuff and the wild goose chase it sent the fanbase into was quite well done.