So both Sony and Microsoft have announced prices for their Nex gen. Both versions with optical drives are 500 dollars/Euros (499, but whatev). Sony's digital version is 399 with Microsofts being 299. I have to say, I'm excited. I'll probably wait a year to see the prices drop even further and maybe get an increase in HD storage and get both digital versions for maybe 300 bucks. That's the plan anyway, dreaming is free lol.